*Note: Woman Wednesday is a part of our blog. Each Woman Wednesday post will feature a woman who would like to share information in the hopes of inspiring and motivating other women. Comments are welcome below.
Q and A with Jessica L., Beijing, China
“When you start to doubt yourself is when you will fail. Follow your heart and believe in yourself and your calling–wherever or whatever that may be–one hundred percent.”
Q: What are you passionate about?
A: What I am most passionate about is helping people, animals, and the planet. I feel like legacy is important and leaving a positive impact on the world will make my life both meaningful and rewarding. When I can, I volunteer in doing animal rescue missions. When I have money, I donate to good causes. In my professional life, I spent most of my twenties having fun, but now I have started my own business.
With an MBA in international business and marketing, I have decided to use the skills I have to help people at a grassroots level. My business is focused on helping small service businesses find more customers through online marketing, as well as individuals who work for themselves forge important networking connections and find business opportunities through LinkedIn. In this way, I am able to see small businesses with potential grow and help those with genuine services to offer to realize their business goals.
Pictured: Jessica reporting on elephant rescue sanctuaries in southern China’s Yunnan Province in February 2019.
Q: What were your younger years like?
A: For the last nine years, I have been living in China. After graduating from Purdue University, I was lost about what I wanted to do with my life. A friend offered me a teaching job in rural China for a year and I accepted. There, I found I enjoyed working with local orphanages and found so many wonderful new friends as well as business opportunities. I hosted and helped produce a TV show for two years called Joy in China, which aired on ICN TV stations in the USA and Canada. I soon became a marketing manager for the Chinese market for a winery in California. Finally, I found an opportunity to work with China Radio International in Beijing as their social media marketing consultant as well as a part-time host. There I learned the skills I would need to start my own business. While working with large companies I didn’t always feel I was using my skills for good. Further, I hoped to help my own life by finding a business that could benefit others while also giving me a degree of independence in my life. Now, I am able to conduct business on my laptop from anywhere while also seeing the results of how online marketing can transform a small business.
While in China, I learned to never judge a person when you first meet them. It’s easy to say but often hard to implement in our own lives. Living in China gave me the chance to be the person who lives on the outside, who is judged immediately upon entering a room. This gave me the opportunity to really learn what that feels like and do my best to never do that to others.
In China, I found many Americans sometimes feel entitled depending on the situation. I learned to let go of my entitlement and go with the flow, so-to-speak. For example, when spending a holiday with Chinese friends, there is always that inevitable moment when plans change. All of the Chinese friends you’re traveling with will have changed the plans in Chinese and forgot to translate this to their “foreign friends” (as we are often called). When suddenly the Americans in the group find out something has drastically changed, they have one of two options. Get angry because something important was not translated, or be humble and realize you are a guest in a country where you do not speak the language and be understanding of the cultural differences and language barriers.
For over three years, Jessica was host of a television show that aired in the USA and Canada on ICN TV called “Joy in China” that introduced viewers to tourist areas in China that are off the usual beaten path.
Q: What is something valuable you’d like others to know?
A: Everyone I talk to is usually surprised I moved to China. Surprised I started my own business. Surprised at many things in my life. If there is anything I have learned, it is to not let fear dictate the paths you take on your life’s journey and to always believe in what you are doing one hundred percent. When you start to doubt yourself is when you will fail. Follow your heart and believe in yourself and your calling–wherever or whatever that may be–one hundred percent.
Pictured: Jessica interviewing Peyton Manning, former quarterback for the Colts NFL team in Beijing, China, 2017. Peyton Manning was there to promote American football in China.
Q: What does feminism mean to you?
A: I would never declare myself a feminist, despite sometimes living the life of one. To me, feminism has been associated with strong, forceful, and sometimes angry women that are too often punished for being assertive. Instead, I firmly believe in advocating equality between men and women, especially in the workplace, while also remembering that preserving harmony is an important persuasion technique. Too often I have seen others assert their opinions so forcefully it puts others off. I believe living through actions, as a strong woman with her own business, will help others see how important it is to take women seriously. Step by step, I believe women through their strength and actions will further advance the idea of equality for both genders in the workplace.
Jessica worked as both a reporter and social media marketing manager for various Chinese media outlets for over three years.
I’d love to connect with you!
Jessica Luo Digital was established in July 2019 to help small service businesses and freelances expand their online presence to find leads and new customers. For more information, please visit www.jessicaluodigital.com.
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