Woman Wednesday: Fabi

Q and A with Fabi from Caracas, Venezuela, living in Miami, Florida

“I believe that the most impactful thing a business can do is get massive clarity on their brand message.”


Q: What are you passionate about? 

A: The things I am most passionate about are my business and my family. I am a mom of 3 little girls (6, 2, and 4 months), and I love spending time with them and my family. In terms of my business, I am EXTREMELY passionate about what I do. I love my clients and showing up, giving value each and every day.


Q: What were your younger years like?

A: I actually had quite a unique childhood. I am from Venezuela, but I spent my childhood travelling all over the world. My dad worked in a multi-national company and they moved us around every 2 years. I lived in Brazil, Venezuela, Spain, the US, and India and traveled extensively through each of the different continents. This DEFINITELY was super impactful for me because it allowed me to learn to adapt to different cultures, which is something I believe I do every day when I work with my clients. I believe I’m adapting to their cultures and personalities as well. It has also given me a truly broad perspective on the world.


Q: What is something valuable you’d like others to know?

A: I have tried all the marketing tactics and strategies you could ever imagine. I believe that the most impactful thing a business can do is get massive clarity on their brand message. What this means is understanding who they are, who their audience is, and the outcome they deliver for them. When you know this in your gut, it allows you to show up with magnetism to all that you do. You attract people in a different way because it means you are able to make deep connections with your audience.


Q: What does feminism mean to you? 

A: I have always believed deeply in equality and it’s one thing I have always stood for. I don’t live in a traditional household. I am the primary breadwinner for my family, I have 3 daughters, and my husband works for me. I want my daughters to see that anything is possible for them as well.


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