Woman Wednesday: Jessica L.

*Note: Woman Wednesday is a part of our blog. Each Woman Wednesday post will feature a woman who would like to share information in the hopes of inspiring and motivating other women. Comments are welcome below.         

Q and A with Jessica L., Beijing, China

“When you start to doubt yourself is when you will fail. Follow your heart and believe in yourself and your calling–wherever or whatever that may be–one hundred percent.” 


 Q: What are you passionate about?

A: What I am most passionate about is helping people, animals, and the planet. I feel like legacy is important and leaving a positive impact on the world will make my life both meaningful and rewarding. When I can, I volunteer in doing animal rescue missions. When I have money, I donate to good causes. In my professional life, I spent most of my twenties having fun, but now I have started my own business.

With an MBA in international business and marketing, I have decided to use the skills I have to help people at a grassroots level. My business is focused on helping small service businesses find more customers through online marketing, as well as individuals who work for themselves forge important networking connections and find business opportunities through LinkedIn. In this way, I am able to see small businesses with potential grow and help those with genuine services to offer to realize their business goals.



Pictured: Jessica reporting on elephant rescue sanctuaries in southern China’s Yunnan Province in February 2019.


Q: What were your younger years like?

A: For the last nine years, I have been living in China. After graduating from Purdue University, I was lost about what I wanted to do with my life. A friend offered me a teaching job in rural China for a year and I accepted. There, I found I enjoyed working with local orphanages and found so many wonderful new friends as well as business opportunities. I hosted and helped produce a TV show for two years called Joy in China, which aired on ICN TV stations in the USA and Canada. I soon became a marketing manager for the Chinese market for a winery in California. Finally, I found an opportunity to work with China Radio International in Beijing as their social media marketing consultant as well as a part-time host. There I learned the skills I would need to start my own business. While working with large companies I didn’t always feel I was using my skills for good. Further, I hoped to help my own life by finding a business that could benefit others while also giving me a degree of independence in my life. Now, I am able to conduct business on my laptop from anywhere while also seeing the results of how online marketing can transform a small business.




While in China, I learned to never judge a person when you first meet them. It’s easy to say but often hard to implement in our own lives. Living in China gave me the chance to be the person who lives on the outside, who is judged immediately upon entering a room. This gave me the opportunity to really learn what that feels like and do my best to never do that to others.

In China, I found many Americans sometimes feel entitled depending on the situation. I learned to let go of my entitlement and go with the flow, so-to-speak. For example, when spending a holiday with Chinese friends, there is always that inevitable moment when plans change. All of the Chinese friends you’re traveling with will have changed the plans in Chinese and forgot to translate this to their “foreign friends” (as we are often called). When suddenly the Americans in the group find out something has drastically changed, they have one of two options. Get angry because something important was not translated, or be humble and realize you are a guest in a country where you do not speak the language and be understanding of the cultural differences and language barriers.



For over three years, Jessica was host of a television show that aired in the USA and Canada on ICN TV called “Joy in China” that introduced viewers to tourist areas in China that are off the usual beaten path. 


Q: What is something valuable you’d like others to know?

A: Everyone I talk to is usually surprised I moved to China. Surprised I started my own business. Surprised at many things in my life. If there is anything I have learned, it is to not let fear dictate the paths you take on your life’s journey and to always believe in what you are doing one hundred percent. When you start to doubt yourself is when you will fail. Follow your heart and believe in yourself and your calling–wherever or whatever that may be–one hundred percent. 



Pictured: Jessica interviewing Peyton Manning, former quarterback for the Colts NFL team in Beijing, China, 2017. Peyton Manning was there to promote American football in China.


Q: What does feminism mean to you?

A: I would never declare myself a feminist, despite sometimes living the life of one. To me, feminism has been associated with strong, forceful, and sometimes angry women that are too often punished for being assertive. Instead, I firmly believe in advocating equality between men and women, especially in the workplace, while also remembering that preserving harmony is an important persuasion technique. Too often I have seen others assert their opinions so forcefully it puts others off. I believe living through actions, as a strong woman with her own business, will help others see how important it is to take women seriously. Step by step, I believe women through their strength and actions will further advance the idea of equality for both genders in the workplace. 



Jessica worked as both a reporter and social media marketing manager for various Chinese media outlets for over three years.


I’d love to connect with you! 

Jessica Luo Digital was established in July 2019 to help small service businesses and freelances expand their online presence to find leads and new customers. For more information, please visit www.jessicaluodigital.com.


Thoughts, questions, or comments?

Comment below! 🙂

Woman Wednesday: Margarete

*Note: Woman Wednesday is a part of our blog. Each Woman Wednesday post will feature a woman who would like to share information in the hopes of inspiring and motivating other women. Comments are welcome below.     

Q and A with Margarete, Ulster County, New York

“The most valuable thing I’ve learned in life is to never lose the lesson life teaches.”


Q: What are you passionate about?

A: I am passionate about living my best life, which includes helping others overcome life challenges, find hope and purpose, and doing all I can to support the Cystic Fibrosis Foundation. Whether I’m speaking to a specific group or at a national conference, my passion and determination is to inspire audiences to step beyond their limitations and guide them to discover the power within and redefine what personal success truly means in this adventure called: LIFE.

The harder question is how I got to this point.

Like most people, I have had some tragically sad challenges. The worst was in 2006, when my daughter Jena lost her battle with cystic fibrosis. It was then that my whole world changed. For a long time following that terrible day, it was hard to call up the strength to take action, to move forward, to take a chance at life. I had been taught to look for and find gratitude in each moment, but when my little girl “moved up” to heaven at the age of thirteen, there was nothing I could see or find other than my grief and pain. I felt I had no choice. But in time, I learned that every day, I get to choose how to live.




I believe in hope, in embracing the beauty in the broken. Life always presents us gifts, yet sometimes those gifts are brutally disguised as pain and suffering. My daughter once told me that pain is not a valid reason for stopping, so I continued on. I’ve taken many steps to get to a place where I can take charge of my life to become an award-winning author of two books: Beyond Breathing and See You at Sunset, a professional speaker, and a national advocate for The Cystic Fibrosis Foundation. I’ve taken steps to stay happily married for twenty-eight years to my handsome husband Marc, and I’ve been blessed to watch my son marry the love of his life, which was the best day of mine.

Crisis, fear, and the anxiety of crumbling under life’s challenges have crossed my path so many times, I’ve learned that if I could change my attitude, my health, and my mental well-being, my life would ultimately change as well. Each challenge I faced in life taught me something more about myself and the world around me. Every decision I made, whether I was presented with a multitude of options, or no choices at all, changed who I am today.




Here’s the thing, somewhere deep in my soul, every journey and every obstacle I faced helped bring me to a place where I can feel calm among the chaos. Every day, I give thanks for a grateful soul, a mind that’s confident, and an open heart that’s compassionate.

That’s what I’m passionate about and want to share that with as many people who want to hear it.

Q: What were your younger years like?

A: My childhood was like most everyone else, complicated with drama, trauma, and not easily summed up as good or bad. I was a chubby middle child, diagnosed with dyslexia in 2nd grade, and my parents divorced while I was in the 8th grade. I lived in Germany with my great aunt when I was fourteen for a ‘cultural experience.’ I graduated from high school a year early and that same year, at age 16, I permanently moved out of my childhood house after an argument with my mother. I was pregnant before I got married and had two children before I was twenty-five. Both my children were born with a fatal genetic disease, cystic fibrosis, which currently has no cure. I’ve dealt with abandonment issues, weight issues, depression, and anxiety. All of which made me who I am today.

All our lives, all our stories, make us who we are, it’s up to us how we decide that value.





Q: What would you like others to learn from your story? 

The most valuable thing I’ve learned in life is to never lose the lesson life teaches.

For all of my life, I’ve had a love of learning, and I’m pretty sure that’s why God, with his or her infinite wisdom and sense of humor, decided to fill the first half of my life with one crisis after another. Through all the trials and many errors, I’ve come to see that life’s challenges, including reaching midlife, doesn’t have to be a crisis.





Wouldn’t you agree that sometimes life can come at you fast and a sucker punch can land without any warning? I’ve been there. I get it. In a split second, you’re in the middle of life-changing choices, insurmountable obstacles, and heartbreaking hardships. It’s what you do with the lesson just presented to you that can change the path you’re on. Chances are, someone has been down that path before and can help guide you out, if you let them.

If by me sharing my painful and crazy life journey can reach out and touch your heart in even the smallest way possible, and help you deal with and let go of the crises and pain in your life, then I’ll feel my words and stories have a purpose beyond what they already hold for me.

My advice to you is to share your story, it could make all the difference in someone else’s life.



Q: What does feminism mean to you? 

A: Feminism, to me, is an emotionally charged word, placing a person as ‘a feminist’ if they are for feminism or they are ‘a non-feminist’ against feminism. To me, this is divisive, and I’m not about labels, division, or exclusion as much as I am for united, equal, and collective for the common good of all civilization.

It’s was such a powerful and resurfaced word that Feminism was Merriam-Webster’s Word of the Year for 2017.

Feminism, by definition, is equality of both sexes, but its common understanding is the passionate responsibility of the equality of women in the workforce, home, and political front. Its wave of enthusiastic ideology and emotion can cause more opposition than necessary.

For me, I’d instead focus on the constructive influence of women helping women. The underlying power that comes from a place of growth, humanity, and the ability to rise together while helping one another achieve each individual’s best possible life. The alliance of women reaching back and helping those who are struggling is where the real strength lies. Women being brave in adversity, sharing their story to help others, and using their voice against injustice is what I support. We, as women, can do so much to change the landscape of our future when we rise up, lean in, and stand tall without having to put down, degrade, or alienate any opposition that confronts the process of growth.



Let’s connect! 🙂

Contact page: https://margaretecassalina.com/contact/

Third book to come this fall! 🙂

Margarete & My Lilianas would love to hear from you! Comment below!  

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Woman Wednesday: Katie

*Note: Woman Wednesday is a part of our blog. Each Woman Wednesday post will feature a woman who would like to share information in the hopes of inspiring and motivating other women. Comments are welcome below. 


Q and A with Katie, Madison County, New York 

“In high school, I thought I would be married, making good money at a reliable job, and adopting a couple horses by now. None of those things have happened so far, and I’m actually very happy that they haven’t! I have changed course so many more times, and it’s felt very hopeless and confusing at a couple points along the way. In the course of all of that turmoil and changing directions though, I have grown immensely. The setbacks have taught me strength and opened my eyes to ideas and opportunities I would have never imagined before recently. I am always looking forward, always feeling hungry for more.”


Q: What are you passionate about?

A: I’ll answer this with what is probably a very broad, cliché answer: I am passionate about love and happiness. There isn’t anything more important in life than these two things, and they mean something different to each person you talk to.




For me, being passionate about love means building a life around the people and animals who are special to me and making sure I dedicate enough energy into spending quality time with them. Just like anybody, I have suffered the loss of beloved relatives, friends, and animals. I’ve grown stronger from these experiences, and I have realized just how precious the present is and how immensely my relationships affect my inner peace. Love is a nice segway into the “happiness” portion of my answer – the two go hand in hand for me.  It can be difficult to pin down what brings you genuine happiness in life, and I think I am finally starting to understand the meaning of it for myself! For me, happiness comes from finding fulfillment and joy in the things I do every day. I came to this realization through working on my career in jobs that weren’t completely fulfilling or positive for me and my quest for happiness. They may be right for other people, but not for the entrepreneurial spirit that has always been building inside me.




Pictured: Designs by K. Marie Design Co.


I left my office job at the beginning of 2018 to pursue my own design & illustration business, K. Marie Design Co., and I have since found a genuine sense of happiness and fulfillment I always knew was missing. This change put a lot into perspective for me and it’s been a challenge, but I can tell you one thing; I’ve been able to focus on my passions for love and happiness a lot more since I made the jump. I’ve never felt surer of anything. Working for myself also meant having the flexibility to accept a position teaching a design class at my alma mater, Cazenovia College, during the fall 2018 semester. You never know what may happen when you take brave new steps. Nothing worth having ever comes easy, including the process of making your abstract dreams and passions part of your everyday reality.



A2 card&envelope mockups

Pictured: Designs by K. Marie Design Co.


Q: What is something valuable you’ve learned that you’d like others to know?

A: This is something I have learned recently, something very important. It is okay to change course! It’s okay to change plans, and it’s okay to question yourself. I grew up desperately wanting to be part of the equine industry, and then it blew up in my face when I went to do that in college. I then spent my time honing my design skills hoping for the perfect 9-5 job after college, and that expectation ultimately failed me, too. In high school, I thought I would be married, making good money at a reliable job, and adopting a couple of horses by now. None of those things have happened so far, and I’m actually very happy that they haven’t. I have changed course so many more times, and it’s felt very hopeless and confusing at a couple points along the way. In the course of all of that turmoil and changing directions though, I have grown immensely. The setbacks have taught me strength and opened my eyes to ideas and opportunities I would have never imagined before recently. I am always looking forward, always feeling hungry for more.





Pictured: Designs by K. Marie Design Co.


Don’t limit yourself by what you, your peers, or society tell you your life “should” look like at any stage in your journey. Take your time, try different things, and learn when it is time, to be honest with yourself by recognizing that something may not be right for you… and make a change. You will find your way – it may be hard to believe when you’re in the low points, but as long as you keep pushing forward, things will work out for you.




Q: What were your younger years like?

A: My childhood was wonderful – very family oriented, which has definitely had a big impact on the person I am today. My parents are very nurturing and generous people, and I never understood just how much that really meant at the time! My mom stayed home with me, my sister, my brother, and our dog. We didn’t have a lot of the material things other kids had, but I never once felt alone or unloved. I wouldn’t trade that for anything. My mom and dad continue to be a huge influence on me today. They have always been very supportive, and they encourage me to do things that make me happy.



Pictured: Artwork by K. Marie Design Co.


This family support has been vital since I left home for my freshman semester of college at The University of Findlay in Ohio, where I was planning to be an equine business major. Things didn’t work out at Findlay due to a lot of personal things I was going through at the time, but my family was behind me through it all. I eventually went home to NJ, spent the spring semester of my freshman year at the community college, and then transferred to Cazenovia College in the fall of 2012. After about two weeks at Caz as an equine business major, I realized that my lifelong love for horses was better off as a hobby rather than a career in a fast-paced, unforgiving industry. I changed my major to visual communications to chase my other love besides horses, which has always been art. I’ve always loved to draw, and the community at Cazenovia helped me find my feet and discover smart ways to marry illustration and graphic design together. I’ve been through quite a lot since I left home eight years ago, and it’s all played a part in making me into the creative, free business owner I am today! I can confidently say that I am excited rather than terrified by a future of unknowns and constant development in myself and in my creative career.





Q: What would you like others to learn from your story?

A: I’d like others to learn that you have to do things that make your soul happy. Don’t settle for a job, a relationship, a major, or anything that does not feel right to you. You are the only one who can make good things happen for yourself, but you are also the only one who can prevent good things from happening by becoming complacent and accepting less than you know you deserve. Evaluate your life and your happiness. Do some brainstorming and soul searching and think back to the dreams that lit up your eyes when you were younger. What do you want your life to look like when you’re 90 years old and thinking about your past? Is this what you want to remember? Maybe it’s time for a change!

Pictured: Design by K. Marie Design Co.

Q: What does feminism mean to you? 

A: Feminism means pride and equality. It means building other women up and encouraging other women to pursue their passions and make their marks on the world. A lot of people out there will use feminism as a shield to hide behind while they try to tear men down. Those people are not true feminists. Feminism is important to me because we have been pushed around and treated like we’re lesser than men in a lot of different ways. I see a lot of progress for women in the modern world, and I think it’s fantastic that men and women are joining together to make the world a more justified place for people of all genders. There will always be room for improvement, as with anything, but the fact that there is more awareness and more action is a great start.




Pictured: Sketch by K. Marie Design Co.


Connect with Katie:


Website: www.kmariedesignco.com


Facebook: https://www.facebook.com/kmariedesignco


Instagram: www.instagram.com/kmariedesignco


Etsy Shop: www.etsy.com/shop/kMarieDesignCo





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Woman Wednesday: 2018 Words of Wisdom

*Note: Woman Wednesday is a part of our blog. Each Woman Wednesday post will feature a woman who would like to share information in the hopes of inspiring and motivating other women. Comments are welcome below.


We’re starting 2019 the right way! We’ve selected some of the best words of wisdom from all of our past featured women from our 2018 Woman Wednesdays! This post is not meant to be read once; it is meant to be read again and again to be applied to everyday life. It takes constant practice in order to form new habits. Happy New Year everyone! Let’s make it the best year yet! 


Challenge yourself daily. 

“I try to challenge myself daily, to develop different parts of who I am and who I want to be. I’m a work in progress. We’re all works in progress, and I think that’s a really beautiful thing.” –Laura, Morris County, New Jersey


Let go of grudges, negativity, and your worst past moments. 

“I’ve realized that in my life, for me to overcome what holds me back, and to be happy, I have to let some things rest in the shadows. If they don’t contribute to the betterment of myself and/ or humanity, they probably aren’t worth holding onto. I decided I had to push forward for what I wanted (and deserved) if I had to be what I envisioned for myself.” –Kidron, Baltimore County, Maryland 


Stop complaining.

“My whole life I’ve been surrounded by strong women who fight for what is right and for what they want for their future. There are so many amazing women out there getting shit done. I only wish that women continue to stand together and speak their truth. My advice for women is to remember when times get tough, toughen up. Just know that you are stronger than you think you are. I think sometimes we forget that we can make a difference, and we can make anything happen with enough drive.” –Valerie, Towson, Maryland


Keep dreaming.

“From my story and from my family story, I hope that others, especially women, are empowered to keep dreaming and to not lose hope even if there are many obstacles in the way. Because by achieving their dreams, they will inspire a new generation of women to keep dreaming (and with dreams and hard work, succeeding).” –Lucia, Montgomery County, Maryland 


Work hard. 

“Fairytales and daydreams are possible as long as you work hard for them. Nothing comes easy, even if it seems that way, but if you believe in yourself, good things will come. Always be passionate, true to yourself, and constantly search for motivation.” –Leilani, Fairfax County, Virginia


Stop comparing yourself to others.

“Don’t look at someone’s life and think you should be doing what they’re doing – you should do what makes you happy and what you are passionate about. I think life is too short not to live in a way that makes you approach each and every day with a full sense of joy and enthusiasm. There is always something to be grateful for and that can bring a smile to your face.” –Alysha, Berks County, Pennsylvania


Break down your dreams into goals, and break down your goals into achievable steps. 

“Life is short, and you should do anything and everything you want to/love. Whether you are miserable at your job, doing things that don’t serve you, or you want to do things that seem out of reach, whatever that is…work toward your goals, do the things you love, and don’t stop loving your life.” –Brittany, Mercer County, New Jersey


Look at your weaknesses as strengths, and use them as such. 

“Even the person who seems to have it the most together has problems, and we are all one big mess. I learned that what I considered to be a weakness was actually a strength that allowed me to help others with the same issues. I remember saying that I hated my life, that I wanted to be someone else, someone normal. Your day is coming. You just have to take those baby steps until they become great strides. Then one day, you will look back and only have some memories of that time, long ago, when you were struggling. If I can do it, you can do it. We are no different. Set your mind, and keep it set.” –Caitlin, College Park, Maryland


Find something that inspires you that you can look at every day. 

“I remember flipping through a magazine one day (out of boredom), and I came across an article about hiking. And the editor decided to highlight “Legs strong enough to hike all the way to the top.” This statement resonated with me, because I started hiking with my friends around that time. On day 1, day 2, day 3…and okay let’s say up to day 30, I felt pretty weak. But every time we went, I was a little bit stronger, a little bit faster, and I was not running out of breath. I could see and feel the progress I made. So, I was not the best I could be on day 1, but to keep up with my friends, I had to keep going even when I was tired. I had to eliminate the mental barrier that said, “I can’t do it today, so I shouldn’t even try.” If you have a goal in mind, keep going, because you might be surprised by what you can do.”–Jessica, Hunterdon County, New Jersey


Think about what made you happy as a child. 

“Look back to when you were younger, and see if what you love now is what you loved back then. Often, the things we loved when we were kids are the things we have a true passion for.” –Faith, White Marsh, Maryland


Look for the positives in everything. 

“If you find the positive in every day, you will be so much happier. Also, when you have goals and put them into the universe, you are speaking them into existence. Finding the positives and putting them out to others will get you into the right mindset to achieve your goals.” –Mary, Baltimore County, Maryland


Be different. 

“I want others to know that it’s okay to be different; it’s okay to not fit into traditional molds. Your story is still just as important, and people will most definitely listen to it. You just have to believe in yourself enough to share it.”– Kerry, Baltimore County, Maryland 


Don’t be hard on yourself. 

“I wasn’t a failure or a quitter for changing my major. I was making myself happy. I also learned that it is very hard to stick with something when people are against you, but in the end, it is worth it. –Corrie, Baltimore County, Maryland


Choose to surround yourself with people who support you. 

“I have dealt with so much, but I am so happy because I have chosen to surround myself with positive, amazing people. Know that there is always good even with the bad.”–Christen, Baltimore City, Maryland 


Believe you are valuable. 

“Believe you are valuable. Invest in yourself. Work toward your goals, and be proud when you accomplish something.”–Miriam, San Diego, California 


Understand that you don’t have to do what everyone else does. 

“There’s such a disconnect now with the way we ‘should’ live our lives and the way we want to live our lives. I graduated college, received a degree, got a good job in a good city, and I’m sure to many that would be a total success story, but it wasn’t the end of mine.” –Sam, Sunshine Fields, New Jersey


Change your life by being kind. 

“I believe we can really change the world through kindness and how we treat those in our daily lives. In order to make a difference in the world, we don’t always have to do grand gestures. Doing small things with great love can have just as great of an impact on the world.” –Katherine, Hunterdon County, New Jersey 

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Know that you can do more than one thing. 

“I want others to know that it’s OK to do more than one thing. People thought I was crazy in college for playing more than one sport, and people think I am crazy now for having three jobs. I love what I do, and I enjoy all of it. If you can find a healthy balance, do everything. Be a jack of all trades. Know a little bit about all things.” –Steph, Philadelphia, Pennsylvania 

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Understand that you don’t ever truly fail unless you give up. 

“I recently wrote a letter to Sherry Lansing, a retired film executive who ran Paramount Pictures until about 2004. She’s my role model. I was so excited when I got an email back from her! One of the things she said is: “Be persistent. Never give up. Success doesn’t come easily, but hard work always pays off.” If she rose to the top in this crazy industry, that advice must have worked for her, and I really value it.” –Rachel, Los Angeles, California 


Always look for ways to improve yourself. 

You don’t drown by falling in the water, you drown by staying there. So take action. There’s no success without failure. There will always be bad days and even worse days. Learn to accept it, deal with it, and ride that wave!” –Hilary, Milford, New Jersey


Treat others the way you want to be treated; what you put out into the world is what you get (more or less). 

“You never really know what someone is going through despite their outward appearance or your depiction of them.”–Raquel, King of Prussia, Pennslyvania


Understand that you choose who you want to be each and every day. 

“I had a college professor who, day one of class, talked about how we introduce ourselves to other people by telling them stories about our lives so far. It’s sort of how we package and present ourselves. I think it’s a good idea to look at those tales we’ve curated and see what they say about us, and also, to realize that the stories society tells us impacts which narratives are worth keeping.” –Megan, Baltimore, Maryland 

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Remember that only you know what is best for you, and remind others if needed.

“There will always be so many outside opinions of people that think they know better or think they know you, but nobody knows you better than you. Also, nobody knows your vision better than you! Trust in yourself.” –Kristin, Annapolis, Maryland


Learn every single day. 

“You can do what you set your mind to. Everything takes work, and learning is a constant part of life. If your dream is to one day own a business that makes money, you need to make sure you have all the skills and knowledge to make that happen.”– Jen, Green Bay, Wisconsin



There you have it! Those are the words of wisdom from our 2018 featured women. Read them again and again. Pick and choose what you like or what resonates with you. There will be new women and new words of wisdom in 2019. 


Let’s make this the best year yet! 






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Continue reading “Woman Wednesday: 2018 Words of Wisdom”

Woman Wednesday: Jen

*Note: Woman Wednesday is a part of our blog. Each Woman Wednesday post will feature a woman who would like to share information in the hopes of inspiring and motivating other women. Comments are welcome below. 


Q and A with Jen, Green Bay, Wisconsin

“You can do what you set your mind to. Everything takes work, and learning is a constant part of life. If your dream is to one day own a business that makes money, you need to make sure you have all the skills and knowledge to make that happen.”


Q: What are you passionate about?

A: In a few words, my passions are my family (including my collies and cat), my business, and flyball. I own Candy Social Media. I am a digital marketer helping real estate agents and mortgage brokers generate exclusive prequalified leads. I also offer social media management, social media strategy, and social media marketing and consulting. My main focus, however, is on generating leads for real estate agents.






I found this passion when I realized that my previous passion for technology simply wasn’t there anymore. I felt the fire burning out. Back in 2003, I was overwhelmed with technology, and I was excited to help people. I finished my degree in network security from the local technical college. I was president of the computer science club there for two years while attending college. I really enjoyed being in charge of the club, and I enjoyed the extra responsibilities involved of being president.  I moved on to get my bachelor’s degree in business management. I enjoyed learning about business management. I yearned to be in front of technology. I couldn’t wait to get my hands on it and learn more about it.  From 2007, I have worked in the technology field in various roles from being level 1 support to network administrator. All of these required some sort of certification requiring me to renew it every three years. As if spending 10k on my education wasn’t enough, Corporate America wanted me to spend another $500 to $10,000 dollars to show that I know my stuff.




Pictured: Jen and her collie, Candy.


I was tired of not being recognized for my knowledge and education that I worked hard for. I wasn’t able to move up in management positions because of my lack of certification.  One day, the job that I enjoyed required the support team to learn to programme of C++ or C#. I knew that it was too detailed for me to do. I quit my job and decided that I wanted to work for myself. I wanted a career change.


I saw this 9-5 killer ad on Facebook. I signed up for the webinar. I didn’t have the money to pay for the course, but I talked with other people who joined the course. It changed their lives, and they were able to make a living. The business involved creating websites that focused on Search Engine Optimization (SEO). SEO is difficult to keep up with because of the fact that almost every second, it’s changing. By the time I finally knew what I was doing, something new came out. I tried that for about 6 months. It didn’t work out. I went back to work for someone else at a college. The people there showed me that I didn’t have a passion for helping people in technology. I was reminded that I didn’t want to work for someone else. I wanted to make myself money; I did not want to make money for someone else. I saw another ad for a social media manager. People pay you to play on Facebook, Twitter, Instagram, et cetera. I spent the last year learning about how to engage, the software required, the content required, et cetera. This is all great, but you aren’t making money from your knowledge. It’s an expensive hobby. From there, I signed up for one more class of how to prospect your clients and reaching out to our potential clients. Then I jumped in! 




Up until about October, I was friends with a digital marketer who was looking for different people to complete his challenges. I signed up for his challenge and immediately was blown away. The first thing I learned was sales. I learned about how to get the clients. And from October, I have been able to gain the knowledge and confidence for me to put myself out there connecting with real estate agents and mortgage brokers. I was too scared to reach out to clients. I thought if I friended them on Facebook and made nice with them and offering them advice about social media, they will ask me to be their social media manager. Nope. This isn’t the way things work. You have to put yourself out there constantly to make yourself known. I have reached out more to potential clients in the past three days than I have in the past year.



Outside of business, I am passionate about health and pets! I have three collies and one cat.  My company is named after my dog, Candy. Candy is a 14-month-old border collie who gets to travel the country with me (attending flyball seminars and tournaments). Flyball is the past time passion that I enjoy doing when I am not working. It’s something that makes me happy.  I was able to train Candy from my past experience training with Gunner. Gunner is a 2-year-old border collie who knows flyball, but he seems to have a jock mentality [laughs].


Q: How has your past experience shaped you?

A: All of my past experiences and education and personality really helped to develop who I am today. The motivation and ambition have to be there every day. Also, never let your disability get in the way of your dreams! I have a stuttering disability and rather than hiding behind it, I use it to my advantage to work harder! I am sacrificing time being spent on training my dogs and time with my boyfriend, but in the end, I am putting time into my company, which means that I am putting time into myself. I am finally living the life that I want to without having to worry about paying those bills or worrying about my cell phone bill being cut off! And it’s nice knowing that if I need an extra day off, I don’t have to call my boss hoping that she or he will give me the time off.









Q: What would you like others to learn from your story?

A: You can do what you set your mind to. Everything takes work, and learning is a constant part of life. If your dream is to one day own a business that makes money, you need to make sure you have all the skills and knowledge needed to make that happen. If you would like to do what I do, you will also need the right software. It is also important to have the capital to put into your business. I worked a part-time job to have money to put into my business.

Also, always make time for those who matter in your life.
Happy Holidays from my family to yours!

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